What Buyers Want
According to statistics from The 2008 HAR Survey of Home Sellers & Buyers, home buyers state that they would find a REALTOR® rating system beneficial. Below are a few exhibits showing our findings:
Benefits from Ratings
Would Buyers Benefit from Accessing REALTOR® Rating by Previous Customer
75% of buyers indicated they would consider it beneficial to access ratings on their Realtor® by previous clients.
Benefits from Comments
Would Buyers Benefit from Reading Previous Customer Comments About REALTOR®
An almost identical number of buyers who thought Realtor® ratings would be beneficial also said it would have been beneficial to read actual comments about the Realtor® by previous customers.
Finding a REALTOR®
Most Important Factor in Buyers Finding REALTOR® Who Helped Them Purchase Their Home
Referrals from friend, neighbor or co-workers played the most significant role in the selection of their Realtor® by home buyers, with more than half citing that as the most important factor. Personal relationships were a distant second response.