Questions Every Home Seller Should Ask Coldwell Banker® suggests four essential questions every home seller should ask before selecting a real estate partner
Selecting a real estate sales associate to handle your largest financial transaction can be a daunting process. In a competitive environment among real estate companies, and amid a difficult marketplace, it can be very confusing for a consumer to know where to begin.
According to Coldwell Banker Real Estate Corporation, a good place to start is by opening a dialogue with each potential partner. While chemistry between the real estate professional and the consumer is important, it is not the only variable to consider. The history of the company, the agent's individual success rate and the local market should impact the decision making process.
Coldwell Banker recommends opening any communication with a potential partner with the following questions and guidelines for acceptable responses:
1.What percent of your company's listings have sold in the last 12 months? Ideally a home seller will want to partner with a sales associate who has a high percentage of completed transactions within the local market. While this number will vary depending upon how active the local real estate market is, a higher percentage is preferable.
2.What was the average amount of time it took to sell those listings? The answer to this question also depends upon the local economy. However, a potential seller should have a time frame in mind for how long he or she is prepared to wait to sell. Raise a red flag if the typical sales time of the agent exceeds your pre-established timeframe.
3.What was the average sales price? Look for a figure that is close to what you would like to receive for your home. Again, be realistic according to current local sales figures.
4.What was your company's list-price to sale-price ratio? Significant differences between original listing prices and ultimate sale prices can be an indication that list prices originally quoted were unrealistic.
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