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COLDWELL BANKER UNITED - HEIGHTS
        EMAIL ME        1505 Heights Blvd., Houston, TX 77008     Phone: (713) 869-0456     Fax: (713) 869-7570
Strategic Traffic Activity Report
DEC
27
Report Prepared For
Coldwell Banker United, Realtors
Here are the statistics of Your success for November 2011
STAR includes Active, Option Pending, & Pending Continue to Show listings
Your Overall Statistics
44,840,687 times Your listings were viewed on HAR.com
210,152 consumer referrals were made to Your company website from HAR.com
199,502 leads were generated by HAR.com and forwarded to Your company
HAR.com November 2011 Statistics
55,184 Member Leads
1,249,893,862 Hits
45,723,489 Page Views
3,764,763 Visitor Sessions
1,213,920 Unique Visitors
00:09:26 Average Minutes Spent
33,882,867 Total Visitor Minutes
12,160,161 Times Listings Viewed
10 Homes Viewed Per Visitor
HAR Listing Traffic Report
MLS Listings & Coldwell Banker United, Realtors Listings (detail page) were viewed on HAR.com
MLS Listings Your Listings
November 2011 12,160,161 482,918 3.97%
Since August 2000 704,606,557 44,840,687
HAR Referral Traffic Report
Consumer Referrals (Click-thru) from HAR.com to Coldwell Banker United, Realtors Web Site (i.e., consumer clicking your logo or Coldwell Banker United, Realtors name) * Referrals from HAR.com to Enhanced Company Web Sites.
All Referrals* Your Referrals
November 2011 45,809 1,452 3.17%
Since August 2000 3,522,974 210,152
HAR Broker Lead Report
All email leads, phone leads and schedule showing leads to Enhanced Company Web Sites plus email leads and schedule showing leads to their Agents and all Coldwell Banker United, Realtors email leads, phone leads and schedule showing leads generated by HAR.com.
Broker Leads All 11/11 Your 11/11 Your 11/11% HAR Total Your Total Your %
Email 16,555 784 4.74% 1,752,142 98,658 5.63%
Phone 17,923 522 2.91% 2,376,855 87,268 3.67%
Schedule Showing 3,090 154 4.98% 267,477 13,576 5.08%

Total Broker Leads 37,568 1,460 3.89% 4,396,474 199,502 4.54%
* Email leads are tracked since August 2001
* Phone leads and schedule showing leads are tracked since October 2003
HAR Total Lead Report
All email leads and schedule showing leads to Agents with email plus phone leads to all Companies and all Coldwell Banker United, Realtors email leads, phone leads and schedule showing leads generated by HAR.com.
Total Leads All 11/11 Your 11/11 Your 11/11% HAR Total Your Total Your %
Email 26,039 784 3.01% 2,567,932 98,658 3.84%
Phone 24,758 522 2.11% 2,477,786 87,268 3.52%
Schedule Showing 4,387 154 3.51% 440,167 13,576 3.08%

Total Leads 55,184 1,460 2.65% 5,485,885 199,502 3.64%
* Email leads are tracked since August 2001
* Phone leads and schedule showing leads are tracked since October 2003
Email Lead Source Report
Coldwell Banker United, Realtors email leads and all email leads from listings on HAR.com and the % sent to agents and the % sent to brokers.
Email Leads To Broker To Agent
Your Company Email Leads 92,060 5.87% 94.13%
All HAR Email Leads 2,414,860 12.51% 87.49%
Broker Email Report
Coldwell Banker United, Realtors broker email leads (company receives a direct email and a copy of its agent email) and all broker email leads received from HAR.com and % of opened leads. (email lead is opened)
Email Leads Opened by Broker
Your Company Broker Email Leads 91,148 25.35%
All Broker Email Leads 1,497,946 21.35%
Agent Email Report
Coldwell Banker United, Realtors agent email leads (agent receives a direct email and a copy of its broker email) and all agent email leads received from HAR.com and % of opened leads. (email lead is opened)
Email Leads Opened by Agent
Your Company Agent Email Leads 90907 83.60%
All Agent Email Leads 2193867 78.91%
Current Inventory Report
MLS # Listings & Coldwell Banker United, Realtors # Listings in MLS
All MLS # Listings Your # Listings
52,671 1,950 3.70%
Current Dollar Volume Report
MLS $ Listings & Coldwell Banker United, Realtors $ Listings in MLS
All MLS $ Listings Your $ Listings
12,387,946,263 487,378,336 3.93%
November 2011
Quick Summary
Hits
1,249,893,862
Page Views
45,723,489
Visitor Sessions
3,764,763
Unique Visitors
1,213,920
Avg. Visit Time on Site
00:09:26 Minutes
Total Visit Time
33,882,867 Minutes
Times Listings Viewed
12,160,161 Detail Pages
Average Homes Viewed
10 Detail Pages

NAR 2010 Profile of Home Buyers & Sellers
First Step Taken During the Home Buying Process Buyers
Looked online for properties for sale 36%
Contacted a real estate agent 19%
Looked online for information about the home buying process 11%
Contacted a bank or mortgage lender 8%
Drove-by homes/neighborhoods 7%
Talked with a friend or relative about home buying process 7%
Visited open houses 4%
Looked in newspapers, magazines, or home buying guides 2%
Attended a home buying seminar 2%
Contacted builder/visited builder models 1%
Contacted a home seller directly 1%
Read books or guides about the home buying process 1%
Frequency of Use of Different Information Sources Frequently Very Useful
Internet 74% 81%
Real Estate Agent 69% 81%
Yard Sign 22% 41%
Open House 12% 39%
Print newspaper advertisment 9% 24%
Home Book or Magazine 6% 21%
Home Builder 5% 42%
Television less than 1% 15%
Where Buyer Found Home They Purchased 2006 2007 2008 2009 2010
Real Estate Agent 36% 34% 34% 36% 38%
Internet 24% 29% 32% 36% 37%
Yard sign/open house sign 15% 14% 15% 12% 11%
Friend, relative or neighbor 8% 8% 7% 6% 6%
Home builder or their agent 8% 8% 7% 5% 4%
Print newspaper advertisement 5% 3% 3% 2% 2%
Directly from sellers/Knew the sellers 3% 3% 2% 2% 2%
Home book or magazine 1% 1% 1% * *
* Less than 1%
Web Sites Used in Home Search
Multiple Listing Services (MLS) Web site 59%
REALTOR.com 45%
Real estate company Web site 43%
Real estate agent Web site 42%
For-sale-by-owner (FSBO) Web site 15%
Newspaper Web site 8%
Real estate magazine Web site 4%
Social networking Web sites (e.g. Facebook, MySpace, etc.) 2%

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