Report Prepared For Coldwell Banker United, Realtors
Here are the statistics of Your success for November 2011
STAR includes Active, Option Pending, & Pending Continue to Show listings
Your Overall Statistics
44,840,687 times Your listings were viewed on HAR.com
210,152 consumer referrals were made to Your company website from HAR.com
199,502 leads were generated by HAR.com and forwarded to Your company
HAR.com November 2011 Statistics
55,184
Member Leads
1,249,893,862
Hits
45,723,489
Page Views
3,764,763
Visitor Sessions
1,213,920
Unique Visitors
00:09:26
Average Minutes Spent
33,882,867
Total Visitor Minutes
12,160,161
Times Listings Viewed
10
Homes Viewed Per Visitor
HAR Listing Traffic Report
MLS Listings & Coldwell Banker United, Realtors Listings (detail page) were viewed on HAR.com
MLS Listings
Your Listings
November 2011
12,160,161
482,918
3.97%
Since August 2000
704,606,557
44,840,687
HAR Referral Traffic Report
Consumer Referrals (Click-thru) from HAR.com to Coldwell Banker United, Realtors Web Site (i.e., consumer clicking your logo or Coldwell Banker United, Realtors name) * Referrals from HAR.com to Enhanced Company Web Sites.
All Referrals*
Your Referrals
November 2011
45,809
1,452
3.17%
Since August 2000
3,522,974
210,152
HAR Broker Lead Report
All email leads, phone leads and schedule showing leads to Enhanced Company Web Sites plus email leads and schedule showing leads to their Agents and all Coldwell Banker United, Realtors email leads, phone leads and schedule showing leads generated by HAR.com.
Broker Leads
All 11/11
Your 11/11
Your 11/11%
HAR Total
Your Total
Your %
Email
16,555
784
4.74%
1,752,142
98,658
5.63%
Phone
17,923
522
2.91%
2,376,855
87,268
3.67%
Schedule Showing
3,090
154
4.98%
267,477
13,576
5.08%
Total Broker Leads
37,568
1,460
3.89%
4,396,474
199,502
4.54%
* Email leads are tracked since August 2001 * Phone leads and schedule showing leads are tracked since October 2003
HAR Total Lead Report
All email leads and schedule showing leads to Agents with email plus phone leads to all Companies and all Coldwell Banker United, Realtors email leads, phone leads and schedule showing leads generated by HAR.com.
Total Leads
All 11/11
Your 11/11
Your 11/11%
HAR Total
Your Total
Your %
Email
26,039
784
3.01%
2,567,932
98,658
3.84%
Phone
24,758
522
2.11%
2,477,786
87,268
3.52%
Schedule Showing
4,387
154
3.51%
440,167
13,576
3.08%
Total Leads
55,184
1,460
2.65%
5,485,885
199,502
3.64%
* Email leads are tracked since August 2001 * Phone leads and schedule showing leads are tracked since October 2003
Email Lead Source Report
Coldwell Banker United, Realtors email leads and all email leads from listings on HAR.com and the % sent to agents and the % sent to brokers.
Email Leads
To Broker
To Agent
Your Company Email Leads
92,060
5.87%
94.13%
All HAR Email Leads
2,414,860
12.51%
87.49%
Broker Email Report
Coldwell Banker United, Realtors broker email leads (company receives a direct email and a copy of its agent email) and all broker email leads received from HAR.com and % of opened leads. (email lead is opened)
Email Leads
Opened by Broker
Your Company Broker Email Leads
91,148
25.35%
All Broker Email Leads
1,497,946
21.35%
Agent Email Report
Coldwell Banker United, Realtors agent email leads (agent receives a direct email and a copy of its broker email) and all agent email leads received from HAR.com and % of opened leads. (email lead is opened)
Email Leads
Opened by Agent
Your Company Agent Email Leads
90907
83.60%
All Agent Email Leads
2193867
78.91%
Current Inventory Report
MLS # Listings & Coldwell Banker United, Realtors # Listings in MLS
All MLS # Listings
Your # Listings
52,671
1,950
3.70%
Current Dollar Volume Report
MLS $ Listings & Coldwell Banker United, Realtors $ Listings in MLS
All MLS $ Listings
Your $ Listings
12,387,946,263
487,378,336
3.93%
November 2011
Quick Summary
Hits
1,249,893,862
Page Views
45,723,489
Visitor Sessions
3,764,763
Unique Visitors
1,213,920
Avg. Visit Time on Site
00:09:26 Minutes
Total Visit Time
33,882,867 Minutes
Times Listings Viewed
12,160,161 Detail Pages
Average Homes Viewed
10 Detail Pages
NAR 2010 Profile of Home Buyers & Sellers
First Step Taken During the Home Buying Process
Buyers
Looked online for properties for sale
36%
Contacted a real estate agent
19%
Looked online for information about the home buying process
11%
Contacted a bank or mortgage lender
8%
Drove-by homes/neighborhoods
7%
Talked with a friend or relative about home buying process
7%
Visited open houses
4%
Looked in newspapers, magazines, or home buying guides
2%
Attended a home buying seminar
2%
Contacted builder/visited builder models
1%
Contacted a home seller directly
1%
Read books or guides about the home buying process
1%
Frequency of Use of Different Information Sources
Frequently
Very Useful
Internet
74%
81%
Real Estate Agent
69%
81%
Yard Sign
22%
41%
Open House
12%
39%
Print newspaper advertisment
9%
24%
Home Book or Magazine
6%
21%
Home Builder
5%
42%
Television
less than 1%
15%
Where Buyer Found Home They Purchased
2006
2007
2008
2009
2010
Real Estate Agent
36%
34%
34%
36%
38%
Internet
24%
29%
32%
36%
37%
Yard sign/open house sign
15%
14%
15%
12%
11%
Friend, relative or neighbor
8%
8%
7%
6%
6%
Home builder or their agent
8%
8%
7%
5%
4%
Print newspaper advertisement
5%
3%
3%
2%
2%
Directly from sellers/Knew the sellers
3%
3%
2%
2%
2%
Home book or magazine
1%
1%
1%
*
*
* Less than 1%
Web Sites Used in Home Search
Multiple Listing Services (MLS) Web site
59%
REALTOR.com
45%
Real estate company Web site
43%
Real estate agent Web site
42%
For-sale-by-owner (FSBO) Web site
15%
Newspaper Web site
8%
Real estate magazine Web site
4%
Social networking Web sites (e.g. Facebook, MySpace, etc.)
Disclaimer: The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the Houston Association of REALTORS®
