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The Woodlands Real Estate – Realtors Enhanced Value

November 2nd, 2012


The Woodlands - Real Estate blog sponsored by Michele Flory of The Woodlands, TX. Content includes The Woodlands community news, activities, lifestyle events, real estate market condition reports, the woodlands texas homes for sale, free real estate services.

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Inventory of homes for sale in The Woodlands real estate market is at record lows.

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While inventory continues to decline in The Woodlands real estate market, sales are not declining at the same rate. Why?

There are 600+ Realtors in The Woodlands. The top 25 Realtors based in The Woodlands generate 85% of the listings and sales activity in the woodlands. As the inventory of homes for sale began to shrink, this group of 25 began sharing information on pocket listings to meet their buyer needs.

A pocket listing is defined as a home not yet listed in the multiple listing service, but available for sale. The sellers are reluctant to officially list their home for sale due to timing issues or prefer to sell their home via word-of-mouth through the local Realtor community versus the inconvenience of the traditional showings process.

A Realtor based outside The Woodlands lacks access to this localized information; a major disadvantage for a buyer seeking to purchase a home in the super-active real estate market in The Woodlands.

Since January of this year, I have sold three custom home pocket listings in the $1.3MM, $900M, and $700M price ranges. We currently have a $699M custom home pocket listing that I have shared with the other 24 key Realtors in The Woodlands.

Pocket listing sales are easy to spot in the email home search program. They are the homes listed and the status is changed to sold on the same day…..disappearing from your search immediately! A visual indicator is a new yard sign with the SOLD rider already attached.

One of the pocket listings that I found for my buyers from the UK created an unexpected response from another potential buyer of the same property. When the listing agent placed the yard sign with the SOLD rider in the front yard, he immediately received a phone call from an irate individual stating that he had “watched” this neighborhood for months waiting for a home to be listed for sale. He was upset that he didn’t know about this home being listed and unable to submit an offer.

Serious about buying a home in The Woodlands? Contact us. Visit www.MicheleFlory.com for more information.

The post The Woodlands Real Estate – Realtors Enhanced Value appeared first on The Woodlands.


Disclaimer : The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the Houston Association of REALTORS®

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