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Looking for that demographic group to gear your marketing toward? Try Gen X. Here is an article from the National Association of Homebuilders about this group. They are mobile, have growing families and successful careers.
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Young Home Buyers Will Lead Housing Market Recovery, Says NAHB
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March 17, 2011 - Generation X –young families and adults ages 31 to 45 – are likely to lead the home buying recovery as it gets underway, according to real estate experts who spoke at an educational webinar produced by the National Association of Home Builders (NAHB) in partnership with Builder magazine
These potential home buyers are most likely to think it's a good time to get off the fence – and have strong opinions about the design features their new homes will include.
Read the full article here:
