By Kim Buish

HOUSTON, TX. – If you bought or sold a Houston Home back in the days before the Internet the idea of someone buying a home without seeing it would have seemed impossible but in 2016 it’s happening more and more thanks to the fact that Realtor’s are putting just as much effort into digital showings of their homes as they are with physical showings.

Got Digital Marketing?

Before agreeing to hire a Real Estate agent make sure that you hire an agent who has digital marketing experience and the ability to take good quality pictures / video of your Houston Home because insuring that your home is ready for a digital showing will help to raise the awareness of your home online among buyers in Houston or elsewhere across the United States.

Not Just Any Camera Will Do

Even though just about everyone has an iPhone or smart phone these days the reality is that not all homeowners have the skills or knowledge to get their homes ready for digital showings.

To insure that your Houston Home For Sale is seen by the most buyers online make sure you hire an agent who has skills and experience with getting homes ready for digital showings and either works with digital marketing pro on their team or has the right tools of the trade to get your home ready for a digital showing.

The 2015 Profile of Home Buyers and Sellers reports 89% of all buyers cited an online website as an information source with real estate agents being a close second at 87%. 42% of all buyers looked online for properties for sale as the first step taken during the home buying process.

Interestingly, 87% of buyers in 2015 purchased their home through a real estate agent or broker compared to only 68% in 2001. The agent services deemed most valuable to buyers were help finding the right home to purchase (53%) and help to negotiate the terms of sale (12%) and the price (11%).

A challenge for sellers is to understand that the digital showings are a critical part of today’s process. They save time and money for both buyers and are convenient because they can be done at any time of day and from anywhere. The difficulty is the seller’s feelings of inactivity when they believe their home is being shown frequently.

Agents can share statistics that show a variety of digital activity like number of unique visitors, length of time spent on the listing site as well as the other features that were accessed. 65% of all buyers walked through the home they purchased after they viewed it online.

Source – betterhomeowners.com

Sell Your Houston Texas Home

To get started with selling your Houston Texas Home contact me, Kim Buish, Realtor® with Red Door Realty & Associates by calling me at (713) 819-1642 or click here to connect with me online.