Have you heard that boutique firms are changing the real estate industry?  Inman News just published an article about this.  Small firms across the country, referred to as boutique brokerages, are doing things differently and consumers like it!  You get a different experience working with a boutique, it’s not a franchise or corporately owned entity that moves slowly through the changing markets.  No, a small brokerage has the ability to adapt quickly and change marketing strategies as needed.

The Inman Article explains how Independent brokerage leaders are vigilant about cultivating their firm’s culture and brand.  At RREA, our sellers get free listing photos and free listing videos to showcase their homes.  We are the only brokerage doing that in House in Houston.  The other brokerages are subbing that job our to other companies so their branding becomes inconsistent.

The Inman Article also explains that the Boutique brokerages curate a specific look and feel for their firm by the passion of their owners, who cultivate unique brands, cultures and business models.

Come see what an RREA Agent can offer you when you’re ready to sell your home in the Houston market.

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