Menu
SMARTePLANS continues to sustain strong market performance. In addition to 53% selling in less than 45 days, 64% sold in Less Than 90 days and 75% Sold in Less than 180 Days. I also track the percent of properties selling at list price or above, and for 2010 this was 17%!
Below is the 7 Year Trend Chart that shows not only formidable days-on-market stats trending over a seven year period, but also an average of 18% of properties SOLD AT LIST PRICE OR ABOVE! (More on this in a separate blog post).
For the high end home market in Houston, 180 days is the "usual" contract term for listing agents. Since I export this data to each agent, I break it out so that the usual contract terms are quantifiable (90 days and 180 days) as well as one-half of each contract term --- so they can see if they (personally) are ahead or behind of the curve.
As you can see, my average sales price in 2010 was $ 966,815 (which is an adjusted figure because of a $ 15 Million dollar property sale), so I operate primarily in the high end market in Houston. Not exclusively, though, as in 2010 I also had a $140K house that sold in 15 days (with 6 other homes for sale in the immediate neighborhood). There is an inverse relationship to price/buyers. The higher the list price, the smaller the pool of interested and qualified buyers ... so my "job" is to get the right information into their hands in a format that is comfortable to them, convenient to them, attractive to them and easily assimilated and meaningful to them --- and that is what SMARTePLANS consistently delivers.
My listing agent clients appreciate recieving this type of tracking data, as well as their own excerpted performance for each year in their own personalized chart. The spreadsheet format makes it easy for them to track and evaluate their own performance data against this chart, which is the overall stats. And, of course, this data comes straight out of our MLS so it is easily verified by them. Their own personal statistics make very powerful graphic statements in their listing presentations that can be updated each year.
I look for ways that I can add value to my clients. One way is tracking and providing this type of tangible data in an easy to read format, so they can easily migrate it into their own presentations.
Judith, The FLoor Plan Lady
====================
SMARTePLANS have photos embedded inside the floor plan that launch with a mouse click .... each photo arrow is positioned in the plan where the photographer was standing --- so you can see where he was and what he was aiming at when he took the shot ... in relationship to the drawing. Beneath the photo is a description of that room. Once the photo launches you have a choice to link back to the floor plan and choose another photo, or read the amenities text for the WHOLE property (not just that particular room). All the files are inter-linked so you can seamlessly click around this property, viewing the photos and reading the descriptions. This is not a video ... you choose what you want to view ... or not
[NOTE: SMARTePLANS are PDF files so they magnify to over 100%. When the file launches, click "View" on the top toolbar and make sure there is a checkmark next to the toolbar named "Select and Zoom". Every time you tap the plus key inside the circle the view screen enlarges (the minus key shrinks the magnification); and the magnifying glass with the plus sign in it marquee selects a specific area of the drawings to be enlarged. Using the hand key and the scroll bars, its easy to move around inside the file, and then magnifying the features you want to see.]
© SMARTePLANS 2011
The compilation above is the original creative work and copyrighted property of SMARTePLANS. You may link to it; but it may not be copied, nor reproduced in any form or format in whole or in part without the express written permission of Judith Sinnard.
