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When you learn how to post effectively on your Facebook real estate page, it becomes obvious how powerful Facebook marketing can be for your real estate business.
Allow us to dissect the anatomy of a Facebook post and show you the raw power of one single post on your Facebook real estate page wall.
The viral nature of a Facebook Post
When you dissect an effective Facebook wall post, like the one you see at the right, you'll find 4 sections.
Let's look a little closer at each of the 4 sections.
If you want to get more from your real estate Facebook page, make sure you ALWAYS post with a photo or video.
Photos are eye-catching and interesting. Not only do pictures tell a thousand words about your real estate page, but they make your business look interesting. And "interesting" = Likes.
And not only do photos make you look more interesting, but the engagement rate on your posts can be up to 50x higher on average.
That's right — up to 50x higher!
Don't believe it? See for yourself.
Visit the Facebook page of houzz.com. Look at how many Likes, Comments, and Shares they get when they use a full-size photo on one of their Facebook posts. Then look at how many interactions they get when they just post a link (a link will have the little cameo image to the left of the text block). Pretty clear, right?
But why is more engagement important? Engagement is your FREE marketing. That's right — every time someone Likes, Comments, or Shares your photo, it tells their friends about your business page automatically.
That's FREE marketing. If you're not getting engagement on your Facebook real estate page wall posts, you're just wasting time posting!
Get engagement for the free, viral marketing only Facebook can provide.
When you post your headline on your Facebook real estate page, keep two things in mind.
First, short and sweet works better. 80 characters or less is best practice — people just don't like to read long paragraphs anymore.
Secondly, your headline is your call-to-action.
When you remember that engagement = free marketing, you'll realize getting engagement is your whole point of posting!
And when you realize this simple fact, it becomes obvious why the great Facebook posters are always asking questions and requesting Likes, Comments, and/or Shares ON EVERY SINGLE POST they do.
If you want FREE marketing from your Facebook real estate page, make sure your headlines are telling people what engagement you want from them!
Are you getting results with your posts? It's easy to see. Just count up the number of Likes, Comments, and Shares on any given post on your Facebook real estate page.
Every one of those interactions is providing your business free marketing.
Make no mistake, free marketing is the primary goal of having a Facebook real estate page.
In the evolution of your page, you'll likely see average interaction levels like the ones in the table below.
| Page Likes | Expected Engagement Level* |
| 0 – 200 | 1 – 8 per post |
| 201 – 500 | 8 – 15 per post |
| 501 – 1,000 | 15 – 50 per post |
| 1,000 – 3,000 | 50 – 100 per post |
* Likes + Comments + Shares
Well? How are you doing?
If you aren't seeing these levels, or if you habitually have zero engagement your posts on your Facebook real estate page, it is likely your strategy needs improvement.
For a free evaluation of your Facebook real estate page and 15-minute demo of our system, sign up at the bottom of the page.
Once you start building your engagement and your community of followers on your real estate page, use the built-in Facebook insights module for a quick summary of posting activity.
The Facebook insights module, which automatically activates once your Page hits 35 Likes, not only gives you a quick summary of your post's engagement results (see bottom of image above), but it also gives you a summary list of the results of all of your post titles so you can quickly learn what posts work well and which don't.
The great thing about Facebook's insights analytics module, is that it is much easier to setup than Google Analytics. In fact, there is zero setup at all with Facebook Insights.
