A tagline is a phrase or sentence consistently associated with your name, brand, service, and logo. Look and think about what your differentiated skills offer consumers. A good tagline is
a promise that you can keep.

Tagline Checklist:

* Is it less than 10 words?

* Does it connect emotionally with your audience? (Don’t be afraid to use pronouns like you & your)

* Does it imply an audience benefit?

* Is it fresh, but not too trendy?

* Is it unique to your market place?

* Does it capture your brand’s essence?

* Does it positively match your image?

* Is it specific enough?

* Is it memorable, brief, & to the point?