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Starwood Hotels announced plans to open nine Aloft Hotels Information brand hotels in Texas over the next three years.

“Aloft is gaining considerable momentum across Texas, fueled by rising demand for high-quality lodging in a number of the state’s fastest growing cities,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “The distinct design aesthetic and lively social atmosphere offered by Aloft is proving to be a hit with travelers, which in turn has generated a buzz in the development community throughout North America and beyond.”

Aloft Shenandoah – Near the Woodlands (2018)
Aloft Shenandoah – Near the Woodlands will be well positioned directly across I-45 from The Woodlands, one of the country’s premier master planned communities and a leading business center, located 27 miles north of downtown Houston. Nearby corporations include ExxonMobil, Halliburton and Chevron Phillips.

“Aloft is experiencing phenomenal growth in Texas, in addition to key markets across the globe, due to the tremendous appeal of the brand’s tech-forward mind-set, vibrant social scene and innovative global programming,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “On the cusp of opening its 100th hotel worldwide, Aloft remains one of the fastest growing brands in the history of hospitality with a rapidly growing pipeline.”

Aloft hotels feature modern design, loft-like rooms and innovative technologies for the early adopter. Known for its buzzing social scene and innovative global music programming, Aloft Hotels has put the spotlight on up-and-coming artists since the brand’s 2008 inception with of Live At Aloft Hotels, the signature ongoing music series offered at every hotel worldwide. The popular, no-cover acoustic sets showcase emerging talent with live, intimate performances in WXYZ bars for both guests and music-loving locals.

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