HORIZON CITY (El Paso Times) – Owners of desert land near El Paso have recently been the target of an advertising scam perpetrated by a Florida-based company.

According to the El Paso Times, investors purchased undeveloped tracts north of Horizon City between 1962 and 1975 for thousands of dollars apiece. The land was purchased from Horizon Corp., which promised buyers a quick return on their investments. The El Paso Central Appraisal District later determined the land was worth an average of $10 per acre.

Now, those landowners, many of whom would like to rid themselves of the land, are being contacted by American Land Liquidators of Largo, Fla. The company is promising quick sales and high profits in return for a $3,000 advertising fee.

"I got several calls from people that claimed to be interested in my land," said Chris Canter, who owns more than two acres in Horizon City Estates lots. "But so many people have posted forums online that say they pay the fee upfront and of course they never see the money back. I've been trying to get rid of the land myself, but I'm trying to do it by deeding back the land to the Horizon Communities Improvement Association."

Five complaints have been filed against the American Land Liquidators to the Texas attorney general. And lawsuit documents indicate that a similar company by the same name was operating out of Houston from 1992 to 1995.

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