I was listening to NPR in the car the other day and they had a story about the Sherpas of Nepal that guide people climbing Mount Everest. I had a flash of insight..."let me be your Real Estate Sherpa" as a more catchy tag line, or maybe "I'll be your Tenzing Norgay". I googled around and I see that there are already several agents that say that, and even an Inman article:
"So I was reading an article from an industry expert who was asked if you could boil down the essence of what a service provider provides to the client what would it be? And this guy thought about it and he wrote a little article. He said, “I think it’s three things. The first one is they help reduce the risk. They reduce the risk of the transaction. The second one is they help carry the load, grunt work, leg work, all that stuff. And the third one is they comfort the client along the way.” Does that sound like the essence of that relationship? It did to me too, except that this guy was an expert in mountain climbing. And he was talking about the Sherpa as the service professional, the Sherpa mountain guy.
Now for those of you who don’t know what a Sherpa, what they are. They’re a culture of about 50,000 people that live in eastern Nepal. And they’re famous for their hard work ethic and being acclimated to high altitude. And a lot of them make their living taking climbers up Mt. Everest and K2, the most dangerous mountains in the world."
I'm a flatlander and can't actually help carry anything up any height (2nd floor is my limit), but I can do those 3 things for a real estate transaction: reduce the risk, carry the load and do the grunt work, and comfort the client along the way to the top of that real estate mountain.