Wanted to share my take on expired listings, that for what ever reason did not sell.
Sellers you have a part to play in this, it is a team effort.
Here is my two cents on the subject.

Home is not selling or I have no appointments set to see this home. There are a few factors
when selling the property that need to be in sync
1. Marketing
2. Price
3. Location
4. Condition

Sellers you control two out of the four, that is pricing and the condition of the home.
To have you understand the pricing factor really comes down to

Buyers and Sellers Determine Value ! The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make thier pricing decision based on comparing your property to other property SOLD in your area.. that simple !

Condition - is really up to ones perception of the property. What you want to make sure is
the home is appealing to a broad market base, that may mean toning down the bold colors or
decluttering the home. Changing and upgrading fixtures is an easy change and also appealing.
Remember to keep it light & bright and less is more at times.

You do this and the phone will start ringing for showings.


Christina Simmons
Local Houston Realtor
www.keystomyplace.com