Close

Sheila Dowell

CB&A, Realtors
< BACK Subscribe

Staging a Home Professionally is NOT the same Decorating!

August 13th, 2020



90% of my listings over the last 3 years have sold in less than 10 days... 1 took as long as 19! ALL were staged professionally, most closed at full price or over.
Let me clarify one thing: a professional stager's purpose is very different from an interior designer's usual work. The typical designer wants to make a home livable for the residents. A stager's goal, on the other hand, is to emphasize home's assets, minimize its less desirable facets, and make everything look big, light, bright, and open in the photographs that all buyers today see online before they decide to spend time on a personal visit.

Staging-savvy designers can work wonders with dark rooms, spaces that are too small or too large, furniture that's out-of-scale for the setting, too much furniture, strange floor plans, poor color choices, and dowdy design features. Whether what they do is comfortable to live in is almost immaterial. So, usually it's uncomfortable! But if the goal is a shorter time on the market and more money in the bank at closing, isn't a short term inconvenience worth it?!

I believe in this value to the seller SO much, that I pay for it!


Join the discussion

To post a comment on this blog post, you must be an HAR Account subscriber, or a member of HAR. If you are an HAR Account subscriber or a member of HAR, please click here to login. If you would like to create an HAR Account account, please click here.

Login to Comment
Disclaimer : The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the Houston Association of REALTORS®

Join My Blog

Keeping YOU up to Date with Real Estate NEWS in The Woodlands and Montgomery County in 2023!
CB&A, Realtors
10200 Grogan's Mill Rd Ste 125, The Woodlands, TX 77380   Get Directions
Phone: (832) 678-4770
Fax: (832) 678-4771
  • Archive
    •     2023
    •     2021
    •     2020
    •     2019