In today's market, buyers are extremely picky.  Sellers should do their research before listing a home.  I hear day to day that hiring a real estate agent isn't always a top priority.  Well, it should be.   

When I read this home selling article from Tara-Nicholle Nelson, a Business Insider Contributor and Trulia.com's Real Estate Realist, I wondered just how many sellers are using these tips that only an experienced professional has the local market expertise to offer your home.

Market research shows that over 80% of home buyers use the internet as their primary tool when searching for a home.  Houston statistics are even higher approaching 90+%. The first impression your home makes will typically decide the ultimate sales price and success for you as a seller.

In addition to professional grade photos, accurate information, your home should be showcased in a manner that stands out from the crowd.  And the crowd in the current market is huge.  While you as a homeowner know your home best, it should be described and presented in a way that appeals to the broader buyer market.  Did your agent tell you who that is and how to reach them?  They should.

The original listing for a home is one of the most challenging aspects in real estate.  It should be done with careful thought, planning and research.

This article describes 10 types of language that are important to consider when listing your home for sale:

1.  Walking distance to...
2.  Feel, Floor Plan, and Flow
3.  Lifestyle Upgrades for First Time Buyers
4.  Materials
5.  Brand Names
6.  Neighborhood Names
7.  Built-In or Custom
8.  On Trend Features
9.  Little Kitchen Luxuries
10. Differentiators from the Competition

In one of my local Houston markets, Pearland, here is an example of how each can be applied:

New Listing at 3311 Stonehurst Court in Pearland's Silverlake Subdivision

In fact, the Houston Association of Realtors provides an outstanding platform for sellers.  Each listing is allowed 32 high resolution photos with full description, an opportunity to add homeowners association, school or other informative links, as well as the option to upload documents like floor plans and owner upgrades & maintenance.  Is your realtor using these tools? They should be!

Call me to discuss more options for your home's success. http://www.pearland-homesforsale.com/ 713-383-8672