Making Twitter Valuable for your Business-
Twitter has increasingly become more important tool in the corporate social media toolbox. The Blog Council’s internal Twitter directory has 36 listings. The Home Depot recently demonstrated how a brand can connect with its customers during a natural disaster like a hurricane. And so on and so forth.
As a tool matures as a viable option, the inevitable question comes up – what’s the ROI? Here are two potential answers:
1. Angela Maiers of Maiers Educational Services recently wrote about what she calls the Twitter Engagement Formula. Rightly so, she demphasizes the importance of sheer number of tweets in favor of stronger engagement in conversations. Here is how Angela describes the Formula:
Share Resources (70) – Successful learning in the 21st Century is not what you know, but what you can share, so 70 % of my Twittertime is spent sharing others voices, opinions, and tools.
Collaborations (20) – 20% of my Tweets are directly responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships have been forged.
Chit-Chat (10) 10% of my Twittertalk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics, and life in general that I connect with others as a human being. These simple chit chats are what have allowed me to know that I am never alone, and there is support whenever, wherever, and however I need it!
While Angela describes the Twitter Engagement Formula for an individual, there is no question that it can be adapted for use in a corporate setting as a guideline for engagement.
2. New tools for measuring Twitter influence are also starting to mature as well. Some of them include:
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