Welcome to my real estate technology blog. I am one of the technology trainers with the Houston Association of REALTORS. Real Estate Agents with HAR have state of the art technology as part of their benefits.
This includes blogs, real estate websites, IDX features for non-HAR websites and many other tools that provide services to buyers and sellers. Please subscribe to my blog for immediate notification on updates!
Video is the most effective way to communicate with the consumer. A digital camera has the capability to provide everything you need to record video if you are not interested in purchasing a video camera. A Flip Camera or a Kodak Digital Camera would do the trick at an affordable cost.
If you prefer to use your existing digital camera, make sure to get an SD card or the appropriate storage device with high capacity. If you use SD cards, check out the Wireless SD Cards that sync your pictures to your computer, and pull the geotag!
Take your stills and create a video/movie using Picasa. Go to my website at www.DesireeSavory.tv for a detailed video on this process.
Give your customers something to remember once they leave your open house. Keep them interested with a CD that they can share with others.
* Add a virtual tour of pictures of the home with descriptions of all the main features. You can voice over the pictures and/or add text. * Add links to key websites: For example, link to the School Finder on your HAR website giving them an opportunity to search schools in the area, and to search for any available listings. Using your IDX feature will have you as the presenter of all properties listed with you as the contact. * Take extra pictures of the neighborhood park, shopping center and community centers. * Add a welcome video that introduces you and your services. Make it general so that you can add it to any open house CD that you create. ...ohhh, don’t forget. Make them short and sweet. Under 2 minutes each.
These and more marketing features can be created several ways. Free software such as Windows Live Movie Maker is already on your computer. If you use a Mac, iMovie is also ready for you to utilize. Google’s Picasa is an amazing free software that you can download from www.google.com/picasa. It provides all types of features to include online albums and short videos, picture editing and resizing, online orders and much much more!
I've had several REALTORS contact me about their concern regarding the use of their Facebook Profile. Take a look at using Fan Pages that can be created once your profile page is established.
Fan Pages are separate pages that can be created after your Profile page. Once you have Profile page, you can create a Fan Page by scrolling down to the bottom of your Facebook Profile page, select Advertising, then select the Pages icon (yellow flag) on the left. Select the Create a Page button on the right.
Use key words that describe your business for your page name. This helps with SEO. After creating your page, you can post to it by selecting the Accounts menu on the top right of your Profile page, then select Manage Pages. When you click on the “Go To Page” button, your Fan Page will replace your Profile Page. Although you are still in your account, it can get confusing when going back and forth. (To get back to your Profile Page, select the Home link on the upper right of your account).
In order to keep your Profile Page open and open your Fan Page, I suggest you hold down the Control key when selecting your Fan Page so that it will come up in a separate tab, leaving you with 2 tabs to use rather than having to switch from one.
Profile pages can be set up to automatically send posts to your Twitter account. To accomplish this, open another tab in your browser and go to www.facebook.com/twitter.
1) Keep a pretty journal (If it's pretty, you'll use it over and over again)
2) Keep a small charged camera with you (You never know when you will need it. Even if you have a digital camera or phone, this is a guarantee that you WILL be able to take that picture)
3) Pay attention to the questions that people ask you. Ask for clarification to make sure that you 'get it'. Write down the question and blog about it later. Get their email address and send them a copy, thanking them for the idea.
4) Make a note of your frustrations. Write about them. Nicely.
5) Make a note of your happy triggers Write about them!
6) Read...and read some more. We don't read enough.
7) Report about things that interest you. Get statistics and proof before you report it.
8) Watch and learn.
9) Listen carefully without judgement.
10) Read this article about NeuroLinguistic Programming.
Imagine being able to tell other bloggers about your post, then having those bloggers continue the post and link back to you. By planting a 'seed' with a blog post, you can start a Buzz by having other bloggers link back to your blog (which creates better SEO) and participate on the same subject.
Buzz is a social networking product with Google.
If you enjoy blogging, this is an article worth reading. A free membership for 30 days gives you an opportunity to try it out, then pay less than $5/month to continue.
Did you know that there are over 30,000 computer viruses created daily? It's not a matter IF you will get a virus, it's just a matter of WHEN. Using freeware such as Facebook is an additional caution, so, don't wait another day to check your virus software. If you are looking for one, check out AVG. Click Here for more information.
Julia Child is well known for her personality and cooking - in that order. The movie, Julie & Julia will give you a great idea about how easy it is to start blogging.
Disclaimer: The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the Houston Association of REALTORS®