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Okay, so you have kept your home spotless, made the beds every day, did the dishes, kept the yard up and then you get a purchase offer that’s a lot lower than your listing price or that you expected. What do you do? Do you immediately say, “Absolutely not”? First, try to keep your emotions in check, it’s just possible that this person is only ‘testing the waters’ and could just want to see how urgently you need to sell. Sending them back a well thought out counteroffer could turn into a sale.
So your agent called and said they had an offer and they want to come over and discuss it with you. Now you’re excited! Then of course you asked them what the price is, and it’s lower than the asking price. Now you’re mad! There goes your emotions again; stop and think about how to change this for the better. Look at the facts presented to you, talk to your Realtor and come up with a counteroffer that would keep the buyers interested.
The very first thing you must do is take your emotions out and put them on a shelf or in a closet and lock them up. I know you think it’s a terrific house and you have taken very good care of it, but in this market, is the price that’s listed a true market price or just your warm fuzzy feelings getting in the way? When a Realtor goes to a listing appointment, it’s normal to find out what a homeowner thinks his house is worth. Then the agent tells them through their research what it actually is worth in today’s market. This is done by going back 3 to 6 months and looking at the sold and the active listings in the near vicinity. You absolutely do not want to price your house so high that you may be sitting on it for a long time. Most people are fairly neat, but to keep your house clean and pristine on a daily basis is very trying especially if both homeowners have outside jobs.
Some buyers, especially an investor will be looking to pay under market value. Most people will be worrying that they will pay too much. But you have to remember their agent has told them what the house is worth so they have agreed to submit a low offer even with this knowledge. So don’t fall for this ploy, try to rearrange their thinking.
There are several ways of adjusting your listing price to negotiate a counteroffer. One of course, is to offer a lower price according to the market, but not too low. Also, if you have offered closing costs or home warranty protection included in the price maybe that would be something you could eliminate. Maybe you could take your washer, dryer and refrigerator with you instead of leaving it. You could also negotiate to have them pay for the survey or title. It’s all a matter of what the market will tolerate and what you would be willing to accept.
Remember I said earlier that your Realtor has researched the market to find out what houses have listed and sold for in the last 3 to 6 months. Well the buyer’s agent has done the same. Ask your Realtor to get with the other agent and see what houses they used in their research. You have to find out if, indeed the houses are similar, otherwise you’re comparing apples to pomegranates. If your house is a 2800 Sq.Ft, 2 story with a 3 car garage, a pool and it’s on a very large cul-de-sac lot and they are comparing it to a 2000 sq. ft., 1 story with a 2 car garage on a standard residential lot, then this is the pomegranate not the apple. When you send your counteroffer to the buyer’s agent include these things that you have discovered to reflect your reasoning for the asking price. But if they have picked up homes that are apples, then there may have been new listings that have dropped the average price making your price unrealistic. Most Realtors keep up with these changes on a regular timeframe so that prices can be adjusted to fit the market, but some could have slipped by very recently. Also, some Realtors include foreclosures in their research making the price drop. This is also a mistake considering the average foreclosure is generally not in the best of shape. Your Realtor will be able to advise you on this.
So after all of this, if the offer is still too low and you don’t want to counter, there is still another way that might work. Get your agent to call their agent and see if there is any way to close the price gap so that a counteroffer would even make sense. Find out if this buyer is a potential homeowner or an investor, this will also make a difference. Like I said earlier, investors usually pay cash and want to low ball the price, because they plan to resell or use the house as a rental unit and need the price as low as possible.
So to recap; shelf your emotions, talk to your Realtor, compare the listings and solds and plan your counter. Whether it’s changing your price, lessoning the seller concessions such as closing costs or whatever, it’s your house and you have to be comfortable with your sale, but don’t be unreasonable. Remember if you really want to sell, then a marketable price is the way to go!
Regardless of the reasons that are used to explain the current mortgage crisis in the United States, the reality that we are faced with is that more homeowners are in financial distress due to real estate than at any other time in the history of residential real estate.
The one thing that remains the same for the majority of all homeowners: the best solution for an individual wanting to sell a property is to seek the guidance, counsel and services of an Educated Licensed Real Estate Agent.
The Certified Distressed Property or CDPE program has given us the tools, information and tactics needed to effectively help homeowners who are in distress. Distressed homeowners need an advocate that will act in their best interest and help them find the best solution to the financial crisis they are facing. The individual best suited for this role is the well informed Agent.
Giving up the keys and walking away is not the only way to get out of a distressed situation. Homeowners need to find out all the solutions, all the options available and how to implement effective strategies. Agents willing to accept the task and work with distressed homeowners have found this can be a very rewarding work. If we can save one homeowner from foreclosure we have achieved a great success.