Come See Interactive Floor Plans With Integrated Property Descriptions & Even Plans w/Furniture-Moving Capabilities -- All Load Right Onto MLS. Top Listing Agents Hire Us; You Can, Too

Welcome! In 14 Years, $472 Million Dollars of Property Has Sold 15% Faster Than the MLS Average,with 24% Selling ABOVE List --- and An Average Price of $1.1M. Come See WHY Our Patented Floor Plan Pictorials & Marketing Materials Are So Effective! Our Interactive Marketing System Works because it ATTRACTS and ENGAGES buyers online.

Having Tools to Sell a Home BEFORE It Goes On the Market? THAT's GOOD MARKETING!

January 31st, 2012

I just got an email from one of my Realtor clients this morning saying thanks to my floor plan she's anticipating an offer on her listing BEFORE its even on the market. Now, that's pretty slick! How did that work? SMARTePLANS are emailable, so they are an easy way to communicate the full property details (including outside space) to an interested buyer. As a PDF file they are also magnifiable up to 6400%, so each and every detail of the property's features and finishes is seen.  Michele Schefrer Sells Homes in Houston Quickly

Attached is the email exchange. I was actually giving her a report on one of her other properties (2807 Fairhope) that viewing activity was "high".  I can actually see on my analytics how many times the floor plans are viewed and WHAT they are looking at in the floor plan -- the kitchen? the dining room?  More views of the kitchen than anything else?  I can tell her that .... and frequently share this sort of info with my clients.

She replied with "new" news about a different property where I've finished the floor plan, but we haven't even uploaded it yet. (I've blocked out the address because it is not yet on the market). 

She was, however, able to email the copy of the detailed floor plans  to the interested party and (with fingers crossed) we may have a sale.

Her comment "So again, the floor plans helped again".... refer to her recent $1M+ property going under contract from a guy in London who got into a bidding war to obtain a property he'd never seen --- because he reviewed the SMARTePLAN and made his buying decision based on that. (I've linked to that blog so you can read it, too).

I tell, you that Michele Scheffer with Greenwood King Properties is having a helluva January!! You GO, girl! 

IF I was a home owner and had a property to sell in Houston, you bet I'd be calling Michele Scheffer.

 Thanks for Stopping By,

 Judith, The Floor Plan Lady

Michele Scheffer is a Realtor® with Greenwood King Properties in the Kirby Office.


SMARTePLANS® have photos embedded inside the floor plan that launch with a mouse click .... each photo arrow is positioned in the plan where the photographer was standing --- so you can see where he was and what he was aiming at when he took the shot ... in relationship to the drawing. Beneath the photo is a description of that room. Once the photo launches you have a choice to link back to the floor plan and choose another photo, or read the amenities text for the WHOLE property (not just that particular room).  All the files are inter-linked so you can seamlessly click around this property, viewing the photos and reading the descriptions.  This is not a video ... you choose what you want to view ... or not

[NOTE: SMARTePLANS® are PDF files so they magnify to over 100%. When the file launches, click "View" on the top toolbar and make sure there is a checkmark next to the toolbar named "Select and Zoom". Every time you tap the plus key inside the circle the view screen enlarges (the minus key shrinks the magnification); and the magnifying glass with the plus sign in it marquee selects a specfic area of the drawings to be enlarged. Using the hand key and the scroll bars, its easy to move around inside the file, and then magnifying the features you want to see.]

© SMARTePLANS®  2012

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Disclaimer : The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the Houston Association of REALTORS®

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