Come See Interactive Floor Plans With Integrated Property Descriptions & Even Plans w/Furniture-Moving Capabilities -- All Load Right Onto MLS. Top Listing Agents Hire Us; You Can, Too

Welcome! In 14 Years, $472 Million Dollars of Property Has Sold 15% Faster Than the MLS Average,with 24% Selling ABOVE List --- and An Average Price of $1.1M. Come See WHY Our Patented Floor Plan Pictorials & Marketing Materials Are So Effective! Our Interactive Marketing System Works because it ATTRACTS and ENGAGES buyers online.

Selling Your River Oaks Home? How SMARTePLANs Can Help Sell It Faster

February 19th, 2012

If you are a River Oaks home seller ready to put your home on the market, let me share with you some of the marketing materials used to rapidly sell a home listed at $8M in River Oaks last year.  Below is a comparision of the First Floor between a SMARTePLAN for this multi-million dollar property, and a typical floor plan (like those used by builders or other floor plan companies).  Which one do you think showcases the property better to potential buyers?

 SMARTePLAN of River Oaks Home

Compare the two drawings of the first floor side-by-side. First of all we SHOW THE WHOLE PROPERTY, not just the structure. Do you think buyers are interested in THE PROPERTY and what it looks like --- not just how the rooms are laid out in the house? It's the same house... it took me about 45 minutes to erase all the patented SMARTePLAN features that make SMARTePLANS unique and different from every other floor plan you've ever seen ... in order to get down to this very pedestrian and totally unremarkable floor plan graphic.  

Now think about this .... if it takes me almost 45 minutes to ERASE FEATURES from the SMARTePLAN and dumb-it-down to a drawing consisting of  very basic elements  --- is that REALLY the the quality of materials you want selling your River Oaks Home? Is there some reason you want to reduce your River Oaks property image to one that simulates a Texas tract home built by a production builder?  Where are the ornately carved moldings, or inlaid parquet floors or any number of elegant features and exquisite appointments that are part of this property?

The PDF format enlarges to 6400% percent so no detail is overlooked. These files are no longer linked (as they would be if the property was actually on the market) but you can easily see the extraordinary attention to detail and craftsmanship taken to portray and convey the best attributes of this property.

SMARTePLANs are patented online floor plan pictorials that upload onto MLS and become part of the property information available to potential buyers on the MLS 24/7.  The detailed pictorial with 14 embedded photographs showcases your property's features and finishes to interested buyers ... and for 8 years in a row.... have helped sell homes faster (less Days on Market) and for a higher price (Over 20% sold above list price in 2011).

Professionals and executives routinely transfer in and out of Houston. Months before they transfer, buyers and buyer's agents are reviewing properties and studying those with SMARTePLANS online. Photos launch out of the drawing with a click of a mouse and detailed text descriptions are linked to each photo as it launches ---- NOW the photos make sense because they are viewed in relationship to the drawing  --- instead of looking at a string of disconnected and random photographs. Potential buyers a world away can very confidently tour the property online and digest every detail.   Properties marketed with SMARTePLANS ALWAYS make their short list ... before they ever get to Houston, they KNOW these are the properties they want to see. 

If you are getting ready to put your River Oaks home on the market ... give yourself every edge, every advantage. Discuss this with your potential listing agent. 

Or what's even easier? Give Walter Bering and Victoria Minton of Martha Turner Properties a call. They are the listing agents who marketed this River Oaks Home last year. Listed at $8M, it sold quite rapidly.  

You can see samples of homes for sale currently on our MLS in all price ranges at  See how other home owners have elected to have this powerful marketing tool work for them.


Thanks for Stopping By,


Judith, The FLoor PLan Lady


SMARTePLANS® have photos embedded inside the floor plan that launch with a mouse click .... each photo arrow is positioned in the plan where the photographer was standing --- so you can see where he was and what he was aiming at when he took the shot ... in relationship to the drawing. Beneath the photo is a description of that room. Once the photo launches you have a choice to link back to the floor plan and choose another photo, or read the amenities text for the WHOLE property (not just that particular room).  All the files are inter-linked so you can seamlessly click around this property, viewing the photos and reading the descriptions.  This is not a video ... you choose what you want to view ... or not. You can see samples at

[NOTE: SMARTePLANS® are PDF files so they magnify to over 100%. When the file launches, click "View" on the top toolbar and make sure there is a checkmark next to the toolbar named "Select and Zoom". Every time you tap the plus key inside the circle the view screen enlarges (the minus key shrinks the magnification); and the magnifying glass with the plus sign in it marquee selects a specfic area of the drawings to be enlarged. Using the hand key and the scroll bars, its easy to move around inside the file, and then magnifying the features you want to see.]

© SMARTePLANS®  2012

The compilation above is the original creative work and copyrighted property of SMARTePLANS. You may link to it; but it may not be copied, nor reproduced in any form or format in whole or in part without the express written permission of Judith Sinnard.


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Disclaimer : The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the Houston Association of REALTORS®

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