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Brian Simpson

CDPE, ePRO
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RE/MAX Elite Properties
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Selling Your House? Your Asking Price Matters More Now Than Ever

August 18th, 2022


Selling

Theres no doubt about the fact that the housing market is slowing from the frenzy we saw over the past two years. But what does that mean for you if youre thinking of selling your house?

While home prices are still appreciating in most markets and experts say that will continue, theyre climbing at a slower pace because rising mortgage rates are creating less buyer demand. Because of this, there are more homes on the market. And in a shift like this one, the way you price your home matters more than ever.

Why Todays Housing Market Is Different

During the pandemic, sellers could price their homes higher because demand was so high, and supply was so low. This year, things are shifting, and that means your approach to pricing your house needs to shift too.

Because were seeing less buyer demand, sellers have to recognize this is a different market than it was during the pandemic. Heres whats at stake if you dont.

Why Pricing Your House at Market Value Matters

The price you set for your house sends a message to potential buyers. If you price it too high, you run the risk of deterring buyers.

When that happens, you may have to lower the price to try to reignite interest in your house when it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder what that means about the home or if in fact its still overpriced.Some sellers arent adjusting their expectations to todays market, and realtor.com explains the impact thats having:

. . . the share of listings with a price cut was nearly double its year ago level even as it remains well below pre-pandemic levels.

To avoid the headache of having to lower your price, youll want to price it right from the onset. A real estate advisor knows how to determine that perfect asking price. To find the right price, they balance the value of homes in your neighborhood, current market trends and buyer demand, the condition of your house, and more.

Not to mention, pricing your house fairly based on market conditions increases the chance youll have more buyers who are interested in purchasing it. This helps lead to stronger offers and a greater likelihood itll sell quickly.

Why You Still Have an Opportunity When You Sell Today

Rest assured, its still a sellers market, and youll still get great benefits if you plan accordingly and work with an agent to set your price at the current market value. As Lawrence Yun, Chief Economist at the National Association of Realtors (NAR), says:

Homes priced right are selling very quickly, but homes priced too high are deterring prospective buyers.

Mike Simonsen, the Founder and CEO of Altos Research, also notes:

We can see that demand is still there for the homes that are priced properly.

Bottom Line

Homes priced right are selling quickly in todays real estate market. Lets connect to make sure you price your house based on current market conditions so you can maximize your sales potential and minimize your hassle in a shifting market.


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Disclaimer : The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the Houston Association of REALTORS®

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