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To Upgrade or Not on MLS Platinum Package - - and Why

June 8th, 2016

On July 1, 2016, HAR, The Houston Association of Realtors, will be forced to start charging more money for what has been offered for free to its members.

Since 1997, all tools developed by HAR have been incorporated into a single MLS package without raising MLS fees.

Agent Dues/Fee changes since 1997
HAR (-5%)
TAR +74%
NAR +142%

What needs to be understood by the members of HAR, is the fact the NAR policies changed and HAR was forced to offer a basic package to members that did not want to pay items they did not want or use. HAR did not do this willingly and should not be blamed for you the member having to pay more for the same products you already have.

MLS Platinum

MLS Platinum Package

This is from HAR: "NAR policies and federal antitrust laws have resulted in changes that require local MLS's to UNBUNDLE MLS services which are advertising related.  Effective July 1, 2016, HAR will comply with these new "NAR policies" by including HAR advertising related tools in an optional "ADD-ON" package of services call MLS Platinum."

Could this be a result of the new direction of NAR and Project Upstream? I can't answer that, but it sure seems to be playing into that ballpark.

So as I sit here, typing this, I have paid for the new MLS Platinum and for one, glad to have it.

Whether you're interested in buying your first home, your next home, or just want to know more about home-ownership in general, I encourage you to check out a couple of great online resources: or And for all of your Pearland, TX and Northern Brazoria and Galveston County real estate needs, please visit my site at: KW Greater Northwest. All of these sites offer tons of useful, real estate-related information geared specifically for Texans.

Remember, Danny Frank is always looking to hire new and experienced real estate agents for the team at Keller Williams Greater Northwest.  Are you ready to move to the next level in your career? Call me to join today.  You can see my entire blog at:

Call Danny Frank, at 713-581-4702 to start looking for the JUST right house or to sell your house at the best price ever and in the quickest amount of time.


Danny Frank Realtor

Chat: Google Talk: DanFrankTX Skype: DanFrankTX



Disclaimer : The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the Houston Association of REALTORS®

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